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Warrnambool sits at the western end of the Great Ocean Road on Victoria’s South West Coast.
So depending on the direction of travel, it will either be your first or last stop as you cruise along the iconic coastal route. Consistently ranked one of the ‘most liveable’ regional cities in Australia by Ipsos, Warrnambool’s position on the edge of the mighty Southern Ocean provides plenty of scenic ‘wow’ moments. It’s also given rise to a host of historic maritime attractions.
The long, shining curve of Lady Bay defines Warrnambool’s waterfont. This large natural harbour allowed the town to become an important trading port soon after it was established in the 1840s. But the bay had its dangers in the form of submerged reefs, and in time around fifteen ships found a watery grave here. Today, Lady Bay is devoted to recreational pursuits such as fishing, diving, surfing and swimming. A well-surfaced promenade hugs the shoreline for nearly six kilometres and is perfect for a scenic morning constitutional.
Here’s a checklist of our top ten things to do in Warrnambool.
Watch our video of ten top things to do in Warrnambool:
Top 10 Things to do in WARRNAMBOOL & PORT FAIRY Victoria, Australia 2026 | Warrnambool Travel Guide
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1. Step back in time at Flagstaff Hill
Flagstaff Hill Maritime Museum and Village is Warrnambool’s top visitor attraction and offers three different ways to explore the history of the region. The Lady Bay Lighthouse Complex preserves the original light structures built in the nineteenth century to help ships navigate this notoriously dangerous stretch of coastline. The vessels that didn’t make it — more than 200 of them — are commemorated at the Shipwreck Museum, which brings to life the personal stories of the sailors and immigrants on board. The museum also houses a fascinating collection of salvaged artefacts, including the priceless Loch Ard Peacock.
Leave time to explore the Maritime Village townscape. Complete with cobbled streets and authentically restored period buildings, it offers an immersive taste of life in this remote but thriving community 150 years ago and serves as a backdrop for the nightly sound and light show — Tales of the Shipwreck Coast. A separate ticket is required to see the show, which takes place at dusk and is largely screened on a wall of water in the village harbour.
2. Enjoy a soak at the Deep Blue Hot Springs
For the ultimate in holiday relaxation, head for the Deep Blue Hot Springs. Attached to a hotel of the same name, the facility draws water from a thermal spring, cools it slightly, then distributes it through a series of beautifully landscaped pools, caves, and tubs. Book a two-hour bathing session and let your cares drift away.
3. Admire local landscapes at Warrnambool Art Gallery
Like so many regional galleries in Australia, Warrnambool Art Gallery (WAG) is a gem. It owns thousands of artworks (not all of which can be displayed at the same time), including European, colonial, Aboriginal, and contemporary pieces. Highlights include both historical and modern depictions of nearby landmarks such as Loch Ard Gorge and Tower Hill. Seeing these artistic interpretations of local landscapes enriches the experience of visiting the actual places, and helps visitors appreciate the majestic scenery of Victoria’s southwest.
4. Get back to nature at Tower Hill
A unique natural environment represented in several artworks at WAG is Tower Hill, which lies about 15 kilometres west of Warrnambool. The twenty-minute drive there delivers you to another realm: primeval, silent, yet teeming with life. Two ancient volcanic eruptions produced this strange landscape, in which a massive maar (volcanic crater), one of the world’s largest, forms a nest for cone-shaped hills made by later fire fountains. The partly flooded crater holds an unusual mixture of wetlands and bushland, which is home to hundreds of birds, reptiles and insects, as well as some of Australia’s most iconic marsupials.
There are four walking trails to do (each under two kilometres in length), or you can join a guided tour to learn more about Tower Hill’s wildlife, geology, and Indigenous heritage. The outstanding Visitor Centre, managed by Worn Gundidj Enterprises, has high-quality interpretative displays alongside a great café and gift shop.
5. Do a day trip to Port Fairy
Continue for another 20 minutes on the Princes Highway and you’ll reach the charming town of Port Fairy. Admire the lovely stone cottages and grand Georgian public buildings, browse in the boutiques and bookshops that line the atmospheric main street, or drop into one of many artists’ galleries and studios. A guided stroll with Port Fairy Historic Walking Tours will bring the town’s backstory to life.
Down on the waterfront, there’s a short causeway that links the mainland to Griffiths Island. Keep to the marked trails so as not to disturb the burrows of the estimated 30,000 shearwater birds that make their home here from late September to mid-April each year. You’ll be rewarded with magnificent beach and ocean views, the sight of Port Fairy’s own pint-sized lighthouse and, at dusk, the spectacle of thousands of shearwaters returning to their nests.
6. Try some top coastal drops at Basalt Wines
On the way back to Warrnambool, pull off the Princes Highway at Killarney to visit the stunning Basalt Wines vineyard and cellar door. Crafted from volcanic soils and shaped by sea breezes, the wines are sensational. Settle in for a guided tasting or enjoy a meal from the Mediterranean-inspired menu. You can’t go wrong here.
7. Learn about the amazing maremmas
As told in the 2015 film Oddball, a world-first wildlife conservation strategy was successfully developed in Warrnambool centring around man’s — and now penguin’s — best friend. Local chicken farmer Swampy Marsh trained maremma sheepdogs to protect the little penguins living on Middle Island — just off the western end of the harbour — from predators such as foxes. The colony has since flourished.
To safeguard the penguins’ burrows, visitors can’t go to the island itself. However, Warrnambool Penguins’ excellent website provides plenty of information about the work of the maremmas and how you can support the project.
8. Go baby whale watching
At the opposite end of Lady Bay, just across the mouth of the Hopkins River, there’s another fantastic wildlife experience on offer. Viewing platforms above the sand dunes at Logan’s Beach make this the perfect place for winter whale watching. Between June and September, it’s a favourite calving ground for female southern right whales, so you might be lucky enough to see a mother-baby pair. One individual whale, recognisable by the piece missing from one side of her tail, has returned so regularly over the past three decades that locals (who’ve named her Wilma) eagerly watch for her each year.
If you’re not in Warrnambool during the winter months, Logan’s Beach is still worth visiting for its glorious, windswept views over the Southern Ocean and — for experienced surfers only — large waves.
9. Indulge in some great cheese
Warrnambool’s hinterland is prime dairy country and since 1888 the Warrnambool Cheese and Butter Factory at Allansford, a ten-minute drive away, has produced some of Australia’s best-known brands of cheddar cheese and a range of specialty varieties. Sample their wares at the cellar-door-style Cheese World, before stocking up on your favourites. Learn more about the region’s dairy industry at the small heritage museum, check out the gift shop, and don’t leave without trying a famous Sungold milkshake from the cafeteria.
10. Turn up treasure at the Fletcher Jones Market
Once upon a time, Warrnambool was home to one of Australia’s largest clothing manufacturers — Fletcher Jones. A visionary employer, Sir David Fletcher Jones provided jobs, profit-sharing opportunities and a sense of belonging for thousands of Warrnambool residents, as well as creating an iconic Australian clothing brand. Sadly, the factory closed in 2005, but has since been reimagined as an antiques market. Be warned: a trawl through this sprawling complex of shops and stalls is not for the fainthearted, but dedicated treasure hunters may well turn up some unique finds (the selection of vinyl records is especially good).
For more travel inspiration, visit www.visitgreatoceanroad.org.au/visitwarrnambool.
Browse our range of Victoria tours and experiences here.
Do you have any suggestions to add to our list of the best things to do in Warrnambool? Join the conversation on our Facebook page.
Additional images: Bigstock and Depositphotos
About the writer
Roslyn Jolly is a freelance travel writer whose work has appeared in Escape (News Limited), Mindful Puzzles, Vacations and Travel, and Mindfood. In her former career as an English Literature academic, she studied and taught the work of great travel writers, such as Henry James, Herman Melville and Robert Louis Stevenson, and became fascinated by the history of travel and tourism. Two years at school in Wales and three years at university in England allowed Roslyn to travel extensively in Europe and North America, which she continues to do.
About the writer
Adam Ford is editor of Top Oz Tours & Travel Ideas, and a travel TV presenter, writer, blogger, and photographer. He has travelled extensively through Europe, Asia, North America, Africa, and the Middle East. Adam worked as a travel consultant for a number of years with Flight Centre before taking up the opportunity to travel the world himself as host of the TV series Tour the World on Network Ten. He loves to experience everything a new destination has to offer and is equally at home in a five-star Palazzo in Pisa or a home-stay in Hanoi.
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