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There’s a lot going on in the regional Victorian city of Shepparton.
Situated at the heart of what’s known, deliciously, as the ‘Goulburn Valley food bowl’, this is first and foremost an agricultural town and best known for its fruit growing and dairy industries. But let’s get to the good bits for visitors. From a brand new art gallery, several museums, and a rich cultural diversity, to boutique wine and cider production, and a surprisingly multicultural dining scene, Shepparton has plenty to offer roving Aussies out to explore their own backyard. And it’s all within easy reach of Melbourne (drive time: 2.15 hours).
Here’s a checklist of our top ten things to do in Shepparton.
1. Snap a selfie with a rainbow coloured cow
In the early 2000s, a growing herd of life-size fibreglass cows began roaming Shepparton’s streets and parks in quirky homage to the region’s dairy industry. The Moooving Art project is now one of the city’s most popular attractions. There are around 90 of these colourful bovine canvases, each decorated by an established or emerging artist. Snap a selfie with your favourite moo and pop it on Insta (#mooovingart).
2. See the Aboriginal Street Art Project
A rich vein of Indigenous culture runs through Greater Shepparton, which is situated on the traditional lands of the Yorta Yorta people. The city is home to the largest number of Aboriginal people in regional Victoria, and significant elders of the past (all now deceased) are honoured in the Aboriginal Street Art Project. Three murals by renowned street artist Adnate portray Uncle William Cooper and Pastor Sir Douglas Nicholls, Aunty Margaret Tucker and Nora ‘Nanny’ Charles, and Aunty Geraldine Briggs and Aunty Elizabeth Morgan. There’s also a portrait of Private Daniel Cooper, who died on the battlefield in WWI. Painted by Cam Scale, this mural pays tribute to all Aboriginal people who have served in Australia’s military.
3. Do the Shepparton Heritage Walk
All three Aboriginal Street Art Project sites feature as stops on Greater Shepparton City Council’s self-guided heritage walking tour, which covers a total distance of 1.5 kilometres and encompasses around 14 points of historical interest along Welsford Street in the CBD. The walk ends in Queens Gardens, where you’ll see a statue of the aforementioned William Cooper — one of the most significant Aboriginal political activists of the 20th century.
4. Visit SAM
Delve deeper into the region’s cultural credentials by paying a visit to the lakeside Shepparton Art Museum — known as SAM. This spectacular facility opened in 2021 and is home to a significant collection of ceramics, contemporary painted works, and Indigenous art. Part of SAM is occupied by Kaiela Arts — a resource centre and shopfront for local Aboriginal artists, who typically use a linear style of painting to depict their country.
5. Feast on exotic fare
Greater Shepparton is a true multicultural melting pot. Around 15 per cent of the city’s residents were born overseas, and in recent years migrants from India, Italy, Afghanistan, the Middle East, and Africa have added to the city’s cultural diversity — and its array of restaurants. We couldn’t go past the deliciously aromatic Indian Lounge. The menu of Punjabi delights goes on for pages. It’s also very good value for money (a generously-sized main course will set you back around just $15). Try the beef Madras with its melt-in-the mouth morsels of beef in coconut curry sauce, or the tasty chicken saag with succulent chicken in a creamy spinach and ginger sauce.
6. Taste-test the region’s best wines
Winemakers were drawn to the fertile soils of the Goulburn Valley in the late 1800s, and today the region is dotted with boutique wineries. Located in Dookie (30 minutes’ drive east of Shepparton), family-run Tallis Wines produces small quantities of handcrafted shiraz, nebbiolo, merlot, viognier, and riesling. The bold Silent Showman Shiraz Viognier presents a palate of red cherries, plums, and spices, while the late harvest riesling will please those with a sweet tooth. Enjoy an informative tasting at the cellar door, then pick a bottle and settle in to graze on a hearty tasting platter of local cheeses, meats, and dips — all while drinking in the panoramic scenery.
7. Step back in time at the Shepparton Heritage Centre
Shepparton’s agricultural and social history is showcased at the Shepparton Heritage Centre, which occupies the oldest surviving building in the city. Don’t be fooled by the tiny exterior of this TARDIS-like museum. Inside, there are six exhibition rooms packed with a vast collection of vehicles, machinery, farming equipment and military artefacts from the city’s past. One of the most popular exhibits is the original clock from the town’s 1882 post office. Plans are afoot to build a replica of the post office, and reinstate the clock in its original spot.
8. Admire the Australian Botanic Gardens
In what is a truly inspiring example of land regeneration, the Greater Shepparton City Council is gradually transforming a former landfill site south of the city into a stunning native botanic garden. The Australian Botanic Gardens Shepparton was first established in 2011 and will only get more beautiful as the years pass. The 22-hectare gardens showcase a wide variety of native Australian plants, including the silver banksia/honeysuckle (native to the region). The developing gardens are helping to protect some rare and threatened Australian plant species, while also providing a habitat for birdlife. A recent bird count recorded more than one hundred different species in the gardens.
9. Down a blue ribbon vanilla slice
The Baking Association of Australia’s annual honours list names the best pie, pastie, hot cross bun, and of course, vanilla slice in the country. Shepparton’s North End Bakehouse came up trumps in 2023 and 24 for the latter, and was highly praised by the judges for their fine pastry, creamy filling, and beautifully tempered crown of fondant. Go on; you know you want to. Get into one!
10. Learn the history of regional road transport
Road transport is the backbone of agriculture in the Goulburn Valley, and the region’s motoring history is on display at the new-look Museum of Vehicle Evolution (MOVE). There’s an array of classic cars and trucks to take in, many of which are on loan from notable private collectors. Non-car lovers will be pleased to hear that MOVE also exhibits the Loel Thomson vintage clothing collection. This one-of-a-kind cache of 7,000 garments (some dating as far back as the First Fleet!) has been gathered over more than 40 years and provides a fascinating rear view of Australian fashion trends. You’ll also find display areas dedicated to telecommunications equipment, vintage bicycles, and Furphy water carts.
Need a place to stay?
Quality Hotel Parklake Shepparton
Quality Hotel Parklake Shepparton is situated in the heart of Shepparton, directly opposite picturesque Victoria Park and its namesake lake. The hotel boasts a wide range of modern, comfortable room types, all of which come with a large flat-screen TV and free Wi-Fi. With options ranging from standard double and twin rooms, to suites, family rooms, and luxury apartments, there’s sure to be an accommodation option to suit your needs.
The hotel’s restaurant and bar are open seven days a week from breakfast until late, and the fitness centre will help you stay in shape while on the road.
The writer travelled as a guest of Choice Hotels.
For more travel inspiration, visit www.visitshepparton.com.au.
Browse our range of Victoria tours and experiences here.
Do you have any suggestions to add to our list of the best things to do in Shepparton? We would love to hear from you. Join the conversation on our Facebook page.
Additional images: Bigstock
About the writer
Louise Reynolds made up her mind at the age of about four that she would one day travel the world — and has so far visited around 30 countries across five continents and the Pacific. A hopeless Francophile, she has a particular love for France, its language and pretty much all things French. Louise’s favourite way to see the world is on foot and her boots have taken her walking on famous trails in Europe, South America and New Zealand. She also has a passion for her home state of Victoria and loves exploring its diverse regions.
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